How to Build a Future-proof Customer Acquisition Strategy?

A strong customer acquisition strategy is essential for any business. Without it, a company seriously struggles to grow in an impactful manner. That being said, one of the toughest parts of scaling any business is identifying the most sustainable channel to bring through new customers.

Business Process Outsourcing (BPO) has taken the world by storm. From Southeast Asia to North America, the industry never felt the lack of external service providers. With BPO companies popping in left and right, there is bound to be competition amongst them. The Philippines remains to be the world’s call center capital while India covets the top spot for IT external providers.

On the other side of the world, Canada remains a strict contender for nearshore outsourcing. The Great White North also has its own thriving BPO industry to nurture and take care of.

Most people hear the world ‘outsourcing’ and immediately think of offshore countries such as India, the Philippines, and China. In reality, Canada, alongside the US, has seen a ramp-up with outsourcing companies in the last 20 years.

However, according to a report, the global BPO industry is expected to reach USD 343.2 billion by 2025 – something BPO companies around the world can collectively take credit for.